However, they are faster and more affordable than comprehensive searches. Preliminary trademark searches are high-level searches that limit the scope and depth of the process, thereby returning fewer searches. There are two kinds of trademark searches, including preliminary and comprehensive.īelow, we’ve explained how they both work in greater detail: In addition, they uncover information about registered and unregistered that could disrupt the process. Helps trademark applicants clear their mark, symbol, logo, or slogan for use. : It distinguishes you from the competition, which is one of the primary reasons to trademark it. Indeed, some logos become so instantly recognizable that consumers subconsciously seek them out rather than the business name. : Serves as the most effective means of identifying your business, products, or services. It visually communicates everything about your business through its color(s), font, and design. : Serves as the foundation of your brand, alongside your business name. Here are some compelling reasons to trademark a logo: Many legal and financial benefits are associated with protecting a brand, regardless of the entity type. They typically include businesses, entrepreneurs, social services, non-profits, and more. Additionally, costs associated with trademarking a logo vary by country. State-level agencies vary and typically cost between $50 and several hundred dollars. How Much Does It Cost to Trademark a Logo?įor a paper trademark filing to the USPTO, with an electronic filing costing as little as $250.
They protect all company symbols, slogans, and phrases that distinguish you in the market.Īlso explains how trademark symbols work. This agreement will explain the terms and conditions of the ownership transfer in exchange for compensation or a percentage of profits. ? You can transfer your trademark to another party via a However, you could essentially keep renewing your trademark for the duration of your life and beyond.Ĭan you transfer trademark ownership to another party Once the USPTO approves your request, you then have permission to use it.īelow, we’ve answered some frequently asked questions (FAQs) when it comes to understanding trademark protection:Ī trademark can last indefinitely, but the owner must use it or risk losing them at the ten-year renewal mark. You may not have legal rights to trademark your logo, so many applicants perform preliminary and comprehensive trademark searches for clearance. A trademark will protect your logo when you have the trademark symbol affixed. However, there are some legal considerations to make beforehand. Trademark protection on a logo is relatively straightforward. To the logo for protection under intellectual property and You trademark a logo by clearing it first and filing a trademark application with the US Patent and Trademark Office (USPTO).
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